Saturday, September 20, 2014

Tips for increasing the chances of your ART to be found online - my experience

Hello lovelies, I know this title has nothing to do with my gallery/museum tours as I promised before.
But wait a minute, really?  The reason I created this post is because I've received a lot of questions on a topic that I know is important to most of you.  How do you find buyers, custom clients, and overall how is the best way to sell online.  So, I wanted to stop and write this post and try to provide my highlights/successes in marketing.

First of all, if you have an online presence - shop or web... you have to start to promote! It is not likely you will maximize your success if you have all your eggs in one basket.  So, start with one site, gain comfort and develop and presence there and then move slowly to expand to the next one.  Often, the experience and learnings from one endeavor can prove valuable in the next.   There is lots of information and help online, so just pick one.  Examples: blog, pinterest, twitter, instagram, facebook and so on.... not in any particular order :).  If I was just starting, I perhaps would pick first social platform - Pinterest.  My shop stats show that most of my viewers are generated from Pinterest.  When someone "likes" your image, they can pin and others will re-pin it, spreading your art even farther to friends, groups, and teams...

Second, and this is very important ...  so pay attention .... the title of your artwork or any work you upload/publish online HAS TO BE NAMED PROPERLY! what is this means is: The most important and descriptive words that are used to describe your art/product should be in the title. But don't name it like a title of your art, it maybe familiar to you, but it unknown to your potential buyers yet. So, be more descriptive!

Third, and this is also very important (and I learned from my mistake).... so let me help you to avoid it. Every image you post on the internet/uploaded from you camera has to be named properly. What this means is .... those descriptive words that you chose to use in the title of your work should also be used in the naming of your file for that art.  In the example below, instead of a generic non-descriptive name, I chose to upload this art as "new york-illustration.jpg".   This creates a tag for search engines (like google search) to look for New York Illustration in search.
link
New Watercolor NYC

More online selling tips will follow..... so my best wishes for you lovelies entrepreneurs and let me know if you have more questions or tips to share! And don't forget about killer headline - it has to be want to click and read!!!






Now, your turn! Leave me a comment, I will visit your blog as well :) 
follow me here
                                             xx, Lana

47 comments:

  1. I wish I would have known about the photo titles before started an online business, that would have saved me a lot of time! I am still busy to name them and re-post them. Have great weekend Lana!

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    1. I learned from my mistakes as well ... and I hope new online sellers will find my tips helpful and saved them more time to be creative! My warmest wishes for your families dinner with aunt! and say hello to your mom as well! missed seeing her in my blog:)

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  2. These are great tips, Lana! I didn't know the photo titles made a difference in search! That is really important to know! When I really Like an Etsy listing, I often Pin it to Pinterest -- great exposure.

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  3. Very useful tips, also for people selling anything other than art. Thanks a lot :)

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    1. Yes, it is applies to every item you posted online - art, craft, fashion, anything really!

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  4. Hello Lana!
    the comments are working again. Thank goodness :)
    Those are great tips, especially the last one, I need to remember that!!
    Thanks for sharing and thanks for inviting me to your new board :)
    have a beautiful Sunday!

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    1. You are welcome! and if you think of anyone you like to invite please let me know. Lets work together:) Have a lovely Sunday as well!

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  5. These are great tips! I know I have to work on my titles across all my social media...

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    1. i'm glad you stopping in here. Best wishes for your creative endeavor!

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  6. Wow! That is good to know. Thank you so much for sharing!

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  7. great tips lana! I need to work on my titles too i think.

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    1. I think if you put time to create all those beautiful posts, you can take a 10 minutes to do research on the title, believe me it will pay back time much more rewording!

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  8. Good advice. I recently started my blog and I do it. My pictures have good results in the Google search. But on my website, which I've done before and did not follow these rules, the result is worse. Thank you for reminding me about the important things.

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    1. Wonderful! I'm happy that your blog is doing great! Sometimes we can be little careless or just foget about to being consistent with the rules to follow:) even it is important! nobody perfect:)
      Thank you for visiting my blog!

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  9. That's a great tip about naming the photos as well. I need to start doing this (for online help and organization help)!

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    1. You are welcome Edi!!!! And I like your new blog post... very unique keepsake!

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  10. Very good tips! I definitely need to work on my pictures' titles. Thank you for sharing! :)

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    1. let me know if you would like me to help you... I hope I explained this well enough :)

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  11. This was really helpful. I am a photographer and so I will try some of these out as I post.

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    1. my best wishes for your future photography!!! I'm happy you learn something new here.

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  12. Great tips! Thanks for your lovely comment on my blog

    http://bellemelange.net/blog/

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    1. you are so welcome Belle! Your post is lovely!

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  13. Very helpful post!! =D
    Thanks for visiting my blog!

    NEW POST on http://whattostyle.blogspot.com/

    xoxo,
    Jess

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  14. This is really helpful, I actually never thought of selling my art, but maybe one day ;)
    Thanks for stopping by!!! xoxo
    http://stylesensemoments.blogspot.com/

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    1. Well it works for me :).... but I think if you have a passion it will show in anything else you do!

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  15. Awesome tips!
    Mel

    http://girlandthepolkadot.blogspot.com/

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  16. Great post, thanks for sharing your tips! :D

    Please check out my new post, if you can;

    http://electricsunrise.blogspot.co.uk/

    x

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    1. very welcome! and yes will check on your new post Helen!

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  17. thanks for sharing these tips, very nice blog m'dear, keep posting!

    http://andreaantoniou.blogspot.co.uk/
    x

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  18. Replies
    1. lovely! If in Florida will finally get cooler :) your outfit style will be in my list:)

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  19. Was wondering if you could check out my little blog aha xx
    Love your posts xoxo

    http://charliesblogonbeauty.blogspot.co.uk/

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    1. Going to check it out as we speak! xx, lana

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  20. Have a great day! Keep in touch! =)

    NEW POST on http://whattostyle.blogspot.com/

    xoxo,
    Jess

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    1. Jess, love your floral collection today! Floral, comfy and feminine!

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  21. Great post and most helpful tips. Thx for sharing. Great watercolors too.
    xox
    Lenya
    FashionDreams&Lifestyle

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    1. Thank you for visiting my here! You are welcome Lenya!

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  22. Keep in touch! Have a great day! =)

    NEW POST on http://whattostyle.blogspot.com/

    xoxo,
    Jess

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  23. Stunning post. ;-)
    Lovely greets and have nice start in October...

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    1. same best wishes for you Vanessa! Happy October!

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  24. Great Post! Follow each other on GFC, Google+ and Bloglovin? If yes, follow me and i follow back as soon as i see it. Let me know with a comment on my Blog

    Keep in Touch xx Rabea from germany
    http://www.rabeasbeautytipps.com/

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    1. I will and I see you around! Thank you for visiting me here!

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